Your Website is a Work of Art!

So you have your own website that looks all shiny and new, and you’re very proud of your product or business. You want to engage your prospective clients with what you are offering, and it’s been a long road to get to here!

But as your readers soon discover, the content of words on your site is slightly lacking.  It’s like if you spent a whole lot of money on a new red car, beautiful on the outside and the envy of everyone. But when you talked to the salesman, you decided that you couldn’t afford a proper engine, air conditioning or any kind of luxury. You had sadly used all your money on the exterior.

You would find very quickly that while your car looked amazing, it had no grunt, was awful to drive, and so hot and stuffy you couldn’t wait to get out of it.

Your website could be the same. Your design could look incredible, but when digging deeper, your products while excellent, are not being communicated the way you had hoped. Your content is dry and un-engaging, and clients are bored and don’t really understand who or what you are.

This is where you need to hire the services of a Copywriter!

WHAT IS A COPYWRITER?

A Copywriter is a writer who writes copy. ‘Copy’ is the word used for ‘text’ or the written word, but with the express purpose of using words to sell and engage a customer.  Copywriting is usually ‘sell-able copy’ or marketing. Another form of writing for business is called ‘Content Writing’, which can be information about a product or service with less intensity to market a product.

DO WHAT YOU’RE GREAT AT!

You are great at business and great at what you’ve worked so hard to create. You love your business, but you don’t want to lose your wealth of information in translation.

This is the very reason you would hire a Copywriter or Content writer.  Someone who can capture your business and put it into simple but engaging copy for your clients.

A good writer will take the time to learn about your business, put themselves in your shoes, and then write what is at the heart of your business. That is the finest role of a writer, to communicate and engage your business so you can engage with the customer.

So while you continue to work hard at everything you do so well, engage the services of a Copywriter to help communicate and promote your business.

Start the conversation with me now, I would love to help you!

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